Club Salt, a beachwear brand epitomising the fusion of luxury and coastal vibrancy, commissioned me with creating its visual identity. Striking a balance between playfulness and sophistication, Club Salt invites individuals to immerse themselves in a coastal chic experience.
The design adopts a minimalist yet captivating aesthetic, capturing the essence of leisure and encouraging us to embrace the sun-drenched atmosphere with style. The neutral colour palette radiates timeless elegance, while a strategically placed touch of vibrant orange, utilised at around 10%, acts as the brand's dynamic heartbeat.