The FIFA World Cup Trophy Tour by Coca‑Cola was a round-the-world trip that gave more than a million fans the opportunity to see the trophy up close in the build-up to the 2014 tournament.
It was launched in Rio de Janeiro and travelled on an epic nine month journey around the world, traveling through 90 countries.
It was my responsibility to create the branding for its time in the UK. Leasing with each venue that would accommodate the trophy, I had to make sure the Coca-Cola brand engaged