This project focuses on product placement within Hip-Hop music and how brands have realised the power musicians have that can increase sales.
Focusing on Run DMC, with their 80s hit My Adidas; the song implied that you shouldn’t judge them on the way they dressed. This resulted in Adidas sales rocketing and resulted in being Run DMC’s identity. Using Adidas as an identity, I wanted to imply how people seem to wear a brand that makes a culture or even a culture that makes a brand.