Club Salt, a beachwear brand epitomising the fusion of luxury and coastal vibrancy, commissioned me with creating its visual identity. Striking a balance between playfulness and sophistication, Club Salt invites individuals to immerse themselves in a coastal chic experience.

The design adopts a minimalist yet captivating aesthetic, capturing the essence of leisure and encouraging us to embrace the sun-drenched atmosphere with style. The neutral colour palette radiates timeless elegance, while a strategically placed touch of vibrant orange, utilised at around 10%, acts as the brand's dynamic heartbeat.

Clarivate is a global leader in trusted and transformative intelligence. They bring together enriched data, insights, analytics and workflow solutions, grounded in deep domain expertise across the spectrum of knowledge, research and innovation.

I played a key role in a major brand refresh project for Clarivate, contributing to design and art direction while supporting the global rollout. I ensured consistency across marketing materials and led aspects of Clarivate's brand refresh, including creating new brand guidelines, designing key assets, and collaborating closely with internal teams to develop the refreshed visual identity. I contributed to the design and art direction, ensuring the updated identity was consistent across all global markets.

In addition to crafting the guidelines and assets, I played an integral role in the global rollout, working with marketing teams across multiple regions. I provided ongoing guidance and support, ensuring seamless implementation and maintaining brand consistency worldwide.

The World Famous Rooftop (WFR) hosts globally renowned artists over Australia’s Hit radio network.

It was my job to create the WFR brand identity, making sure the creative fits as a sub-brand under the Hit stations. The consistent look and feel is used for outdoor, online, social platforms and collateral during the events.

Jack Jones is an electrician that has plans to build a personal brand, with ambitions to later build a company. It was my job to create a visual identity which is personal and approachable.

This project focuses on product placement within Hip-Hop music and how brands have realised the power musicians have that can increase sales.

Focusing on Run DMC, with their 80s hit My Adidas; the song implied that you shouldn’t judge them on the way they dressed. This resulted in Adidas sales rocketing and resulted in being Run DMC’s identity. Using Adidas as an identity, I wanted to imply how people seem to wear a brand that makes a culture or even a culture that makes a brand.

Faithful Property is a property development company. It was my role to create a visual identity that communicates with confidence. With a minimal approach, the ‘F’ icon nods to what the company does.

Massive package was a promotion for Triple M (rock music radio station), giving listeners the chance to win tickets to the biggest events and shows in their town.

The Massive Package promotion was used for outdoor, online, social platforms and collateral during the events.

The FIFA World Cup Trophy Tour by Coca‑Cola was a round-the-world trip that gave more than a million fans the opportunity to see the trophy up close in the build-up to the 2014 tournament.

It was launched in Rio de Janeiro and travelled on an epic nine month journey around the world, traveling through 90 countries.

It was my responsibility to create the branding for its time in the UK. Leasing with each venue that would accommodate the trophy, I had to make sure the Coca-Cola brand engaged